Zare is a bare metal service provider that supplies infrastructure & systems to some of the biggest internet based businesses in the world.
The team at Zare approached us to help develop a new website that would showcase their growth, industry-leading services, and technical product offerings. It was crucial that the new website incorporated their recognised brand throughout while also being able to display complex technical configurations in an easy-to-use manner.
Improved UX
Data-Driven Mega Menu
It was important for Zare to display all their hosting locations early in the user journey, as this information is vital as it directly influences the decision-making process of potential customers. Location availability is a key factor for users who need to ensure that their hosting needs can be met in specific regions.
We worked closely with the Zare technical team to develop an intuitive mega menu, fully integrated with their in-house CMS, which dynamically responds to real-time stock levels. This solution provides a seamless user experience, offering easy navigation while displaying all necessary data from their systems, including regional availability, sale items, custom configurations, and more.
It was clear from the outset that the team at 25Digital were very capable of delivering our bespoke website. They have a very simple efficient process which kept us informed and up to date on the project from start to finish. The final product they delivered is exactly what we had in our mind, I wouldn’t hesitate to work with 25Digital again in the future.
Jordan Bryant – Managing Director
Stunning mobile experiance
Responsive design
In this project, several key pages were completely redesigned and optimised specifically for mobile users. Understanding that a significant portion of Zare’s audience accesses their site via mobile devices, it was essential to ensure that the mobile experience was just as robust and feature-rich as the desktop version. We paid special attention to preserving critical functionalities, such as server configuration tools and on-site calculators.
By building these pages with a mobile-first approach, we ensured that users could easily access and interact with all essential features, regardless of the device they were using. This not only improved the overall user experience but also helped to maintain high conversion rates across all platforms, ensuring that no functionality was sacrificed in the transition to mobile.
